Anne Geddes and Merino wool

The Woolmark Company and famed photographer Anne Geddes, two great Australian icons, have joined forces to highlight the health benefits of Merino wool for babies - from baby wear through to swaddles and blankets.

Health and safety is always paramount in parents' minds when it comes to making choices about what products to use on their infants. For centuries, mothers and carers have been wrapping and swaddling babies in natural fibres to keep them warm and comfortable. Merino wool is the modern-day natural fibre of choice.

The Woolmark Company is partnering with Anne Geddes to put a trusted face to this sensitive and emotionally driven market.

"I've just completed a three day shoot for the Woolmark campaign, and I have to say it's one of the most enjoyable campaigns that I've worked on in my 30 years of photographing newborns," Anne said.

"The newborns I photographed for the campaign seemed very comfortable lying in the Merino wool structures we made for them. I love the breathable qualities of wool. So - good on you, Woolmark, the Merino wool is fantastic, especially that gorgeous top that you gave us to make these structures.

source: www.merino.com